Kerning is the adjustment of the space between individual pairs of letterforms. You can increase tracking to create more open and airy text for display purposes or decrease tracking to enhance readability in longer passages of text. Tracking is used to adjust the overall density of text. It affects the spacing uniformly for all characters in the text, unlike kerning, which targets specific character pairs. Tracking, also known as letter-spacing or character spacing, involves adjusting the overall spacing between all characters in a block of text or a selected range of text. With our typefaces, text generally looks best with the leading set slightly looser than the default. Proper leading helps prevent text from appearing too cramped or too loose, and allows readers to navigate the text comfortably. Leading impacts the readability and overall aesthetics of a text by ensuring that lines are properly spaced, making it easier for readers to follow content. It is named after the strips of lead historically used to separate lines of metal type in printing presses. Leading refers to the vertical space between lines of text. Follow these tips to make sure our typography is consistent. Using type thoughtfully is crucial to making our designs look professional. For those instances, we’ve defined which fonts you can use in place of the brand fonts. Sometimes Word documents, PowerPoint presentations and various digital applications require something different. We understand that you may not be able use the Illinois brand fonts everywhere. Headlines (used sparingly), One or two words used for emphasis Name tags, Areas with tight space, Long headlines Large blocks of copy in print, Subheading, Quotes on the web Headlines (heavier weights), Body copy, Captions, Charts and graphs Headings, Subheadings, Large stand-out numbers If you’re not sure what would work best for your designs, use our guidance on how to apply the brand fonts. The Division of Intercollegiate Athletics uses a custom typeface and numeral set.Īll of these assets are reserved for athletics use only. Check with your college or governing unit for specialized guidance. However, if you have used vendors to develop typeface packages for your units as the brand guidelines were being developed, you may use them as you transition to the brand guidelines. Individual units may have more restrictive font selections than the university, but not additional fonts. You do not need to use all fonts in a design and you should aim to use fonts that bring clarity to your design. Given that its origins are in signage, Montserrat works very well as a headline and subhead. Montserrat has a geometric, modernist look and feel, with straight lines and circular forms. The typeface Montserrat was inspired by the signs and advertisements of the Montserrat neighborhood in Buenos Aires, Argentina. We recommend heavier weights, but pairing those with a lighter weight can also give your headlines visual interest. All three of these fonts are free and often already installed on the programs you use. They should make up the majority of your designs. Monserrat, Source Sans Pro and Georgia are our primary typefaces. To install these fonts, download them to your computer and follow the steps provided by Apple and Microsoft. Do not deviate from these fonts for your university marketing and communications materials. Choosing the right typeface sets the tone for your design while reinforcing the brand identity.
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